It is such a shame last night I missed a display on New Bond Street. I was in soho just round the corner, but I only heard about it afterwards, that there was a special display on. A 4D show on the front of the Ralph Lauren store. The way it was 4D as there was the brand's perfume being sprayed into the air. Also the trademark polo horse appearing to come crashing though the front of the store.
The display was only for one minute but it sounded impressive. It was at 9pm last night, to launch the new digital store, this lighting display was also on show in the New York store. The idea behind the concept was imagined by the London marketing team of Ralph Lauren.
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